Account Opening Uplift for SBS

Working with the Scottish Building Society, we launched a digital campaign using Meta and Google Search to raise awareness and drive conversions for the Fixed Rate E-ISA account. On Meta, bold visuals and sharp messaging sparked interest. On Google, high-intent searches led customers straight to the Scottish Building Society offer. Together, the channels worked to turn awareness into action, improving sales for these key financial products.  

56% +

Increase in conversion rate

80% +

Increase in ad CTR

33%

Decrease in CPA