Brief
Getting Highland Game's message to those who needed to know
Using our extensive public affairs network and reputation, BIG combined high profile, impactful media coverage with an insightful, well-researched programme to communicate Highland Game’s work to key audiences ahead of an important period for the business.
Through a thoroughly researched, integrated campaign we identified exactly who Highland Game needed to be talking to, helping them navigate briefings and meetings as well as individual journalist engagement.
Results
43 million+
Opportunities to see
50
Pieces of top tier media coverage
Engagement
With Scottish Government achieved
