Brief
Developing a consumer-focused PR and advertising campaign
This was a sweet project to get our teeth into! BIG negotiated partnerships with high profile Edinburgh chefs and fitness bloggers to develop brand ambassadors and create a portfolio of recipes to fuel a UK-wide consumer PR campaign.
To complement the organic growth (see what we did there?), we also launched a paid social media advertising campaign across Instagram and Facebook, as well a competition to win tickets to the Wimbledon Championships.
The campaign bore fruit for the client and was awarded Best Marketing Initiative 2019 at the Fresh Produce Journal Live Awards.
Results
130
Pieces of coverage.
1,500+
Social media followers added.
1.4 million
Social advert views.
Don't take our word for it:
"We have had another successful campaign with BIG PR. The campaign delivered the ambitious results we were looking for and Katie and Sarah and the team were always available when required. This team are extremely knowledgeable, tenacious, efficient and approachable and because of these characteristics shall be renewing the contract for another year. "
Jill Witheyman, Marketing Manager, AVA Berries