The BIG team won a trio of gold awards at this year’s CIPR Pride awards in Scotland.
Our Aurora campaign for Aberdeen Football Club, which resulted in a positive planning application for the new stadium, was praised by the judges in the arts, sports or culture category. They mentioned our “strategic focus with tactics tailored to resonate with every important audience with demonstrable understanding.”
The judges also highlighted the SMART objective-setting married with precise evaluation. The Aurora campaign was recently recognised with a Northern Star Business award.
Our work promoting the Westfield Health British Transplant Games to raise awareness of the need for more people to join the NHS Organ Donation Register achieved the top accolade in the not-for-profit campaign. The judges complimented the “well thought-out campaign with clear objectives and excellent measurement. “
In the property, construction or infrastructure category, our work with Park Quadrant Residences, a luxury new residential development in Glasgow’s West End, took the gold. BIG was tasked with delivering buyer enquiries and executed a PR and digital strategy.
The judges commented: “Everything about this campaign by BIG Partnership demonstrated good practice, from the clear, SMART and challenging objectives through to the thorough and honest measurement and evaluation. There was good use of paid-for digital tools that integrated well with other online and public relations activity to create a significant number of qualified enquiries, leading to sales targets being exceeded. A solid campaign that shows how PR is evolving to embed digital-first strategies to such good effect.”
Zoe Ogilvie, director at BIG Partnership said: “We are immensely proud and privileged to have worked on these diverse campaigns for a trio of supportive clients. We are driven by achieving results and all of these campaigns demonstrate the tangible impacts we can make by taking a strategic and creative approach to a brief.”
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