On Tuesday, BIG’s Head of Public Affairs Fraser Paterson was joined by Stuart Nicolson, former spokesperson for two First Ministers to discuss the publication of the 2024/25 Programme for Government. We’ve created a quick-fire summary of the key insights from the discussion to help you understand what is in this year’s prospectus – and help guide your engagement with politicians and government over the coming year.     

FP: What are your initial reflections on the current Programme for Government (PFG)? 

  • SN: The PFG reflects Scotland’s current difficult financial circumstances and focuses narrowly on actions in the First Minister’s four priority areas: growing the economy, eradicating child poverty; protecting the planet, and improving public services.   

FP: Why was there little focus on new legislation in the PFG? 

  • SN: Financial constraints and political realities, such as the SNP’s status as a minority government, make it difficult to introduce new legislation.   

FP: How does the SNP’s current minority government compare to previous terms? 

  • SN: The current parliamentary environment is more polarised, making it harder for the SNP to pass legislation than during previous minority governments. 

FP: Will the government engage more with the private sector now? 

  • SN: Yes, the financial situation may push the government to be more open to private sector solutions for economic investment.  

FP: Could the lack of legislation lead to more constitutional debates? 

  • SN: While the constitutional debate won’t dominate immediately, it remains a major issue, with Scottish independence polling between 40-50%. 

FP: How will the opposition react to this PFG? 

  • SN: Opposition parties may find it challenging to differentiate themselves as there is broad agreement on spending priorities like public sector pay. However, they will likely seek distinct positions on other issues. 

FP: Is the Programme for Government (PFG) the main guideline for how the Scottish Government engages with organisations? 

  • SN: Yes, the PFG is a significant benchmark for government engagement. Organisations are in a better position to engage if their issues align with the PFG, as it guides government priorities. 

FP: What are some effective ways organisations can engage with the Scottish Government? 

  • SN: Direct engagement with ministers and officials is one effective method. Government officials are often open to hearing from organisations. Additionally, building a long-term strategy involving media campaigns and raising public awareness can help bring attention to an issue over time.   

 FP: What should organisations consider when trying to influence government policy or programmes? 

  • SN: It’s important to play the long game. Even though the government may be open to discussions, making lasting change often requires persistence. Raising awareness in the media and among the public can help build support for an issue, which may eventually lead to it being addressed in future PFGs. 

FP: Are there specific times during the year that are more advantageous for engaging with the government? 

  • SN: Engaging early is key, especially before the summer when the government begins drafting the PFG. Waiting until parliamentary recess or later in the year may make it harder to influence the PFG for that year, so early engagement and long-term planning are crucial. 

FP: Can issues still make it into the PFG at short notice? 

  • SN: Yes, but only if the issue is particularly urgent. Generally, issues need to be raised well in advance to be included in the PFG, as the process of drafting it starts early in the summer. 

FP: Why has the Programme for Government (PFG) gained more prominence in recent years? 

  • SN: The PFG has evolved to hold greater importance, now resembling a “King’s Speech” for the Scottish Parliament. This shift aligns with the SNP’s political vision and the desire for a distinct approach from Westminster. 

FP: How can organisations use the opposition to apply pressure on the Scottish Government? 

  • SN: Organisations can raise issues that resonate with opposition parties, making them newsworthy. This can compel the government to respond to issues that could cause political or electoral challenges. 

FP: Does the government consider feedback from organisations responding to the PFG? 

  • SN: Yes, feedback from organisations is taken seriously by government officials and ministers. However, to be effective, early and persistent engagement is key. 

FP: Will next year’s PFG be different considering the upcoming 2026 election? 

  • SN: The 2025 PfG will likely be more overtly political, given its proximity to the 2026 Holyrood election, with an eye to winning over swing voters.   

The Programme for Government continues to be a crucial framework for understanding the Scottish Government’s priorities and the broader political context. For organisations seeking to influence policy, early and persistent engagement, combined with media strategies and collaboration with opposition parties, can be effective.   As a fully integrated communications agency offering a full suite of communications, PR and public affairs services, BIG can help you to stay aligned with the government’s agenda, drive meaningful change and ensure your voice is heard.   Keen to know more? Get in touch at [email protected]  

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